Releasing a novel is a bit like being sucked into a tornado while a bunch of people smile and wave at you. It's exhilarating, terrifying, and you can't always predict which direction you'll be thrown. With the expanse of online communities and personal networks available to authors these days, it's hard to know what to focus on when you're trying to self promote. Or how to self promote in the first place.
So, that's what I'm here to talk to you about. No more illusive talk, I'm getting down to the basics. It doesn't matter if you've never been published or have already published and want to grow your audience; it's never too early or too late to start self promoting.
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1. Brand yourself.
When you start self promoting, it's exactly that: SELF promoting. You are the business you are trying to sell, not a particular story. You want all of your other endeavors to succeed because you are the one responsible for them. The goal is to make your name recognizable, so you'll have to decide early on if you want to use your real name or a pseudonym. Once you decide, create all your social media accounts, online community profiles, websites, and business cards with the same name. You don't want to be @rachelhuffmire on one site and @rachiewrites on another. Keep them consistent and professional.
When I first started out, I heard an illusive term floating around: author platform. They told me it was important, but nobody really spelled it out for me. So here you go--- an author platform means all the places you'll be able to stand up and say "Hey! Look at this awesome thing I did!" The bigger the platform, the more people will hear about you and your novel. Your followers don't have to be restricted to writerly groups. If you have a following that watches your how-to videos on making felt finger puppets on YouTube, guess what! That's part of your platform! Figure out what niches you fit into, how you can offer people valuable content, and be friendly. Genuinely make connections, and you'll be surprised how quickly your group can grow!
A few things to think about... Your platforms need to be public, to draw people in. That being said, you need to decide how publicly you are going to broadcast your personal opinions and private life. For me, I decided not to post much about my kids, because, you know, weird people. But, I'm also pretty careful about staying clear of supercharged issues. My brand is not involved in politics, controversial events, derogatory speach, or anything explicit. That's the brand I've chosen. Whereas, some people's brands revolve exclusively around those things. Realize that you absolutely have to make some deliberate decisions about what you can be involved in online.
2. Develop a website.
When people hear your name, they need a landing zone. Your website is where you can tie all your platforms together into one big self-promoting mega machine. People might stumble across your latest tweet, or Instagram pic, but the people who visit your website are deliberate seekers of your brand. These people are coming with questions: What was her book called? Does she have any signing events going on? Can I sign up for a newsletter? I liked her book, I wonder if she wrote anything else.
A good website will have a short bio, blog articles, links to where they can purchase your products, newsletter subscription forms, and event information. You don't have to buy a domain yet, but as soon as you get that publishing contract, having a .com address will make you easier to find and look more professional.
After you get set up, do some research about how to improve your SEO (Search Engine Optimization). When people type in your name, you want to be the first google hit that shows up. It might be a little daunting, but I can promise you, having a polished website that is the first thing to show up on a google search will make all the marketing you do for your release day much more profitable. So get this step done early.
We're all writers, we're all moms, writing our way through the "brambles" of life and our stories.