Releasing a novel is a bit like being sucked into a tornado while a bunch of people smile and wave at you. It's exhilarating, terrifying, and you can't always predict which direction you'll be thrown. With the expanse of online communities and personal networks available to authors these days, it's hard to know what to focus on when you're trying to self promote. Or how to self promote in the first place.
So, that's what I'm here to talk to you about. No more illusive talk, I'm getting down to the basics. It doesn't matter if you've never been published or have already published and want to grow your audience; it's never too early or too late to start self promoting.
logo by maditwedephotography.com
1. Brand yourself.
When you start self promoting, it's exactly that: SELF promoting. You are the business you are trying to sell, not a particular story. You want all of your other endeavors to succeed because you are the one responsible for them. The goal is to make your name recognizable, so you'll have to decide early on if you want to use your real name or a pseudonym. Once you decide, create all your social media accounts, online community profiles, websites, and business cards with the same name. You don't want to be @rachelhuffmire on one site and @rachiewrites on another. Keep them consistent and professional.
When I first started out, I heard an illusive term floating around: author platform. They told me it was important, but nobody really spelled it out for me. So here you go--- an author platform means all the places you'll be able to stand up and say "Hey! Look at this awesome thing I did!" The bigger the platform, the more people will hear about you and your novel. Your followers don't have to be restricted to writerly groups. If you have a following that watches your how-to videos on making felt finger puppets on YouTube, guess what! That's part of your platform! Figure out what niches you fit into, how you can offer people valuable content, and be friendly. Genuinely make connections, and you'll be surprised how quickly your group can grow!
A few things to think about... Your platforms need to be public, to draw people in. That being said, you need to decide how publicly you are going to broadcast your personal opinions and private life. For me, I decided not to post much about my kids, because, you know, weird people. But, I'm also pretty careful about staying clear of supercharged issues. My brand is not involved in politics, controversial events, derogatory speach, or anything explicit. That's the brand I've chosen. Whereas, some people's brands revolve exclusively around those things. Realize that you absolutely have to make some deliberate decisions about what you can be involved in online.
2. Develop a website.
When people hear your name, they need a landing zone. Your website is where you can tie all your platforms together into one big self-promoting mega machine. People might stumble across your latest tweet, or Instagram pic, but the people who visit your website are deliberate seekers of your brand. These people are coming with questions: What was her book called? Does she have any signing events going on? Can I sign up for a newsletter? I liked her book, I wonder if she wrote anything else.
A good website will have a short bio, blog articles, links to where they can purchase your products, newsletter subscription forms, and event information. You don't have to buy a domain yet, but as soon as you get that publishing contract, having a .com address will make you easier to find and look more professional.
After you get set up, do some research about how to improve your SEO (Search Engine Optimization). When people type in your name, you want to be the first google hit that shows up. It might be a little daunting, but I can promise you, having a polished website that is the first thing to show up on a google search will make all the marketing you do for your release day much more profitable. So get this step done early.
In every book marketing article I've ever read, they discuss social media platforms. The number one suggestion is to avoid getting overwhelmed by trying to run your book marketing on ALL the platforms. Pick two or three that come most naturally to you and use those. For me, Facebook is number one. I like words, and Facebook lets me use lots of words. Pinterest is second. I technically have a Twitter and Instagram, but if you want to hear from me those aren't the platforms to follow me on.
Facebook and Pinterest are relatively easy for me to use, I enjoy using them as part of my every day life, and there wasn't a big learning curve for me. I'm still getting used to some of the features for advertising, something you can utilize on both Facebook and Pinterest platforms. In this blog post I'm focusing on using Pinterest to generate ideas, to outline and plot your story, to develop characters, and even to edit and publish books.
Having a Pinterest Board or Section for different stories, characters, and/or topics related to writing helps keep me organized and gives me the perfect place to browse when I'm in need of inspiration specific to my story. It also gives me great images to use (with credit given where known, of course) for promotion, marketing, or just random tid-bits for my biggest fans. It's fun for fans to see what images or bits of lore inspire the stories they love, so definitely take the time to pin things that help you write your novel. You may end up needing it some day!
A Crash-Course on using Pinterest
I'm from the generation of computer-users who learned on a big, clunky box that didn't even have the internet. The very first story I ever wrote was painstakingly typed out in an ancient version of Word and saved to a floppy disk, as there were no such things as USBs or "the cloud". So I get it if social media doesn't come naturally to you as breathing, like it seems to be for the generations that are cutting teeth on Ipads and Smartphones. For those who consider themselves tech-challenged or just like having things explained to them in language a five-year-old could understand, these step-by--steps to using Pinterest are for you:
There is also a search function at the top of the page. Use keywords for topics or images that come to your mind when you think of your story and see what comes up. Pin what you like, scroll past what you don't.
For some of us, writing is a breeze. Our plots practically create themselves, and our characters come to us with clear motivations all on their own. Then after that, the story flows effortlessly onto the page. Frankly, I’m not in that category of writers, and I think it’s safe to say that most of us aren’t. Writing is a hobby, a job, or a passion for each of us, and at some point it’s going to be a struggle.
There are so many ways to get stuck while writing. What can you do if it happens to you? It can be so hard to push through these points, when our ideas stagnate and we can start to feel a loss of our original infatuation with the project. Too often we try to solve our story problems by staring them in the face, hoping if we push against the wall long enough it will eventually turn into a door. But sometimes, it’s better to try a more roundabout approach, looking for solutions in places that aren’t so direct. One of the places we can find those solutions is in our characters. The stronger our characters are, the more they can help us get unstuck in our writing and move forward.
It might not make sense at first to think that having stronger characters can mend a myriad of issues, but let’s look into it a bit: If your character is too flat, they won’t do much for your story, and they might end up being the reason you get stuck a lot of the time. On the other hand, the more you learn and know about your character, they can push many parts of the story forward and give you a solid plot, as well as illuminate information you may not have known you were missing, like setting details or realistic interactions.
So, now that we’re thinking about how knowing our characters better can improve even things that don’t seem to have anything to do with them, how can we get to know them well enough for them to help us out? You can always start by taking personality tests for them on Facebook, but those will only get you so far. You have to dig deeper!
We're all writers, we're all moms, writing our way through the "brambles" of life and our stories.